Hi, I'm Babar Ali
Social Media Manager
Social Media Account Manager with a Bachelor's in Computer Science, managing LinkedIn, Instagram & Facebook for brands across the UAE, from cybersecurity firms to fitness and fashion labels.
- Years Experience
- 0+
- Brands Managed
- 0+
- Followers Grown
- 0K+
- Content Pieces
- 0+
BSc Computer Science
Tech-backed marketer
Social Media Manager
@ Exordium — Cybersecurity
A marketer with an engineer's mindset
Computer Science graduate turned social media strategist — blending technical depth with creative storytelling.
qbabar064@gmail.com
Phone
+971 50 382 6837
Location
Abu Dhabi, United Arab Emirates
Status
Open to opportunities
I'm Muhammad Babar Ali, a Social Media Account Manager and IT Project Coordinator based in Abu Dhabi, UAE, with a Bachelor's degree in Computer Science. I manage LinkedIn, Instagram and Facebook accounts for brand promotion and cybersecurity awareness, combining technical knowledge with creative marketing instincts.
Over the past years I've managed social presence for a boutique cybersecurity firm (Exordium), a fitness membership platform (Elite Sport), a leading gym in Al Ain (Workout Gym) and a fashion boutique (OYA) - planning content calendars, producing creatives, running campaigns and turning analytics into growth.
Beyond marketing, my background in team supervision, project coordination and customer support means I don't just post content, I manage projects end-to-end, communicate clearly with clients and deliver measurable results, on-site or fully remote.
Education
Bachelor of Computer Science
The Islamia University of Bahawalpur
2019 – 2023
Languages
- EnglishProfessional
- UrduNative
Skills that move the metrics
From strategy to execution — the toolkit I use to grow brands online every single day.
Social Media Management
End-to-end management of LinkedIn, Instagram & Facebook — strategy, scheduling, community management and growth.
Content Creation
Designing scroll-stopping posts, reels, stories and campaign creatives tailored to each brand's voice.
Digital Marketing & Campaigns
Planning and running online campaigns, promotions and seasonal offers that convert audiences into customers.
Cybersecurity Awareness
Translating complex security topics into engaging awareness content — built hands-on with Exordium.
Project Coordination & Data Management
Coordinating teams, timelines and deliverables while keeping data organised, tracked and reportable.
Customer Support & Client Engagement
Building client trust through responsive communication, DM/inbox handling and professional follow-ups.
Remote Work & Team Collaboration
Proven remote-first workflow — async communication, reporting and collaboration across time zones.
Platforms & tools I work with
What I can do for your brand
Whether you need one service or the full stack — every engagement is built around measurable growth.
Social Media Management
Complete handling of your brand's social presence across Instagram, Facebook & LinkedIn.
- Content calendars & scheduling
- Community & inbox management
- Hashtag & competitor research
- Monthly performance reports
Content Creation & Design
On-brand creatives that stop the scroll — posts, reels, stories and campaign visuals.
- Post & reel design (Canva / CapCut)
- Caption writing & storytelling
- Bilingual content (English / Urdu)
- Brand-consistent templates
Digital Marketing & Campaigns
Data-driven campaigns and promotions designed to grow reach, engagement and sales.
- Campaign strategy & execution
- Seasonal offers & promotions
- Audience targeting & boosting
- Analytics & growth tracking
Cybersecurity Awareness Content
Specialised experience turning cybersecurity topics into content people actually engage with.
- Security awareness campaigns
- Event & conference coverage
- B2B tech content for LinkedIn
- Thought-leadership positioning
Project Coordination
Keeping projects, teams and deadlines on track with clear communication and reporting.
- Task & timeline management
- Team supervision & training
- Data management & reporting
- Process improvement
Customer Support & Engagement
Professional client-facing communication that turns followers into loyal customers.
- DM / WhatsApp lead handling
- Client onboarding & follow-ups
- Complaint resolution
- CRM-style lead tracking
My professional journey
From supervising teams in Dubai to managing brands across the UAE — every role sharpened a different edge.
Social Media Account Manager
ExordiumUAE
Managing the social presence of a boutique cybersecurity firm protecting innovation since 2019 — including coverage of major UAE tech events like GITEX Global.
- Manage Instagram & LinkedIn content strategy for a B2B cybersecurity brand
- Produce bilingual (English/Arabic-market) content around events, achievements & services
- Grew engagement through event coverage featuring UAE government & tech leaders
- Focused brand positioning on 'Securing Innovation' across all channels
Social Media Account Manager
Elite SportAbu Dhabi, UAE
Owned social media and content for a fitness membership platform serving gyms across Abu Dhabi.
- Managed daily content across Instagram, Facebook & Threads (300+ posts)
- Created seasonal campaigns (Ramadan, Eid, UAE national days) driving app downloads
- Tracked performance metrics and improved post engagement consistently
- Coordinated WhatsApp & DM funnels for membership sales enquiries
Call Center Supervisor
Global Marketing CompanyDubai, UAE
Supervised call-center operations for a marketing company, leading team performance and process quality.
- Supervised daily team operations, targets and quality assurance
- Trained new staff and improved onboarding & sales processes
- Handled escalations and maintained high customer satisfaction
- Reported performance data to management with actionable insights
Freelance Social Media Manager
Workout Gym & OYA BoutiqueAl Ain / UAE
Managed social accounts for a leading Al Ain gym (11K+ followers) and a fashion boutique, handling content, offers and community growth.
- Grew Workout Gym's Instagram to 11.3K+ followers with 160+ posts
- Designed price-offer campaigns & Ramadan promotions that drove memberships
- Built OYA Boutique's visual identity and product content on Instagram
- Managed enquiries, bookings and customer engagement via DMs & WhatsApp
Brands I've grown
Real accounts, real results — from cybersecurity to fitness and fashion, each brand got a strategy of its own.
Creatives that stop the scroll
A rolling showcase of real posts and campaign designs — product ads, cybersecurity content, seasonal posts and concept posters. Hover to pause, click to view.
What clients say about me
Feedback from the brands and teams I've had the pleasure of working with.
“Babar took full ownership of our social channels. His content around our events and cybersecurity services elevated our brand presence — professional, consistent and always on time.”
Faisal Ahmed
Marketing Lead · Exordium
Let's build something together
Have a brand that needs a stronger online presence? I usually reply within a few hours.
Open to full-time, freelance & remote opportunities. Based in Abu Dhabi, United Arab Emirates and comfortable working fully remote with teams anywhere.
Location
Abu Dhabi, United Arab Emirates